Household

What is product

Household Products are products used within households for clean and treat the place in living rooms, dining rooms, kitchens, bedrooms, bathrooms and other rooms of a house.

  1.      Fabric Care : The products used to clean, stain-remove, bleach, whiten and soften.
  2.      Surface Care : The products used to clean surfaces like floors, walls, windows, rugs and appliances.
  3.      Dish Care : The products used to clean dishes and food containers for fast and easy without any nasty toxic chemicals.

Marketing Trend

The household products in Asia Pacific are increasing both of fabric softeners, fabric fresheners/Moth Repellents and all-purpose/Multi-purpose surface care.

The marketing trends of each range products can classified by customer need as follows.

  1.      Fabric Care :Easy to use, Dry Faster & Easier Ironing, Smart Packaging Design / New Format, Anti-Bacteria ,Botanical Ingredients (Flora Scent)
  2.       Surface Care : Single Dose for Large Surface - Capsules & Tablets, Cleaning Products that Last Longer, Smart Packaging Design, Anti-Bacteria, Botanical Ingredients
  3.      Dish Care : Concentrated Formulation, Convenience, Quick Result, Easy to Use Formats, Smart Packaging Design, Anti-Bacteria, Botanical Ingredients

How NSG Support 

Technical and Marketing Trends Support , Various of Household Ingredients, Various of Household Ingredients

Product Range

Liquids
Thickener
Thickener can be used to provide good rheology formulations which reduces splashing and maintains good pourability.
Fragrance Suspending Agent
Fragrance Suspending Agent provides suspension and stabilization of insoluble ingredients, such as fragrance.
Softening for 2 in 1 Detergent
Softening for 2 in 1 Detergent gives softness and facilitates the fibre sliding within the fabric structure.
Anti-Redeposition Agent
Anti-Redeposition Agent provides unique stain removal enhancement performance and anti-redeposition.
Surfactant
Cleansing agent reduces the surface tension between two phases, act as detergent.

Laundry Powders & Softener
Chelating Agent
Chelating Agent able to chelate Metal-ions (Calcium and Magnesium ions) at low temperatures.

Thickener
Thickener can be used to provide good rheology formulations which reduces splashing and maintains good pourability.

Surface Cleaners and Protectants
Surfactant :
Cleansing agent reduces the surface tension between two phases, act as detergent.
Surface Modifier :
Surface Modifier creates a hydrophilic surface which prevents hard water spots, anti-fogging properties and easier remove the soap scum.
Thickener :
Thickener can be used to provide good rheology formulations which reduces splashing and maintains good pourability.

Polishes
Surface Modifier
Surface Modifier provides shine and surface protection with the properties of water-resistance, stain protection and micro-scratch filling.

Thickener
Thickener can be used to provide good rheology formulations which reduces splashing and maintains good pourability

Automatic Dishwashing Detergents
Surfactant
Cleansing agent reduces the surface tension between two phases, act as detergent.
Thickener
Thickener can be used to provide good rheology formulations which reduces splashing and maintains good pourability.

Manual Dishwashing Detergents
Surfactant
Cleansing agent reduces the surface tension between two phases, act as detergent.
Thickener
Thickener can be used to provide good rheology formulations which reduces splashing and maintains good pourability.
Moisturizer
Functional additive for hand moisturization.