Home Care

Home care products are products used within households for clean and treat the place in living rooms, dining rooms, kitchens, bedrooms, bathrooms and other rooms of a house.

  • Fabric Care : The products used to clean, stain-remove, bleach, whiten and soften.
  • Surface Care : The products used to clean surfaces like floors, walls, windows, rugs and appliances.
  • Dish Care : The products used to clean dishes and food containers for fast and easy without any nasty toxic chemicals.

Marketing Trends

The household products in Asia Pacific are increasing both of fabric softeners, fabric fresheners/moth repellents and all-purpose/multi-purpose surface care.

The marketing trends of each range products can classified by customer need as follows.

  • Fabric Care : Easy to use, Dry faster & easier ironing, Smart packaging design / new format, Anti-bacteria, Botanical ingredients (Flora Scent)
  • Surface Care : Single dose for large surface – capsules & tablets, Cleaning products that last longer, Smart packaging design, Anti-bacteria, Botanical ingredients
  • Dish Care : Concentrated formulation, Convenience, Quick result, Easy to use, Formats, Smart packaging design, Anti-bacteria, Botanical ingredients

How NSG Support

  • Technical and marketing trends support
  • Various of household ingredients”

Liquids

  • Thickener : Thickener can be used to provide good rheology formulations which reduces splashing and maintains good pourability.
  • Fragrance Suspending Agent : Fragrance Suspending Agent provides suspension and stabilization of insoluble ingredients, such as fragrance.
  • Softening for 2 in 1 Detergent : Softening for 2 in 1 Detergent gives softness and facilitates the fibre sliding within the fabric structure.
  • Anti-Redeposition Agent : Anti-Redeposition Agent provides unique stain removal enhancement performance and anti-redeposition.
    -Surfactant
    Cleansing agent reduces the surface tension between two phases, act as detergent.

Laundry Powders & Softener

  • Chelating Agent
    Chelating Agent able to chelate Metal-ions (Calcium and Magnesium ions) at low temperatures.
  • Thickener
    Thickener can be used to provide good rheology formulations which reduces splashing and maintains good pourability.

Surface Cleaners and Protectants

  • Surfactant : Cleansing agent reduces the surface tension between two phases, act as detergent.
  • Surface Modifier : Surface Modifier creates a hydrophilic surface which prevents hard water spots, anti-fogging properties and easier remove the soap scum.
  • Thickener : Thickener can be used to provide good rheology formulations which reduces splashing and maintains good pourability.

Polishes

  • Surface Modifier : Surface Modifier provides shine and surface protection with the properties of water-resistance, stain protection and micro-scratch filling.
  • Thickener : Thickener can be used to provide good rheology formulations which reduces splashing and maintains good pourability.

Automatic Dishwashing Detergents

  • Surfactant : Cleansing agent reduces the surface tension between two phases, act as detergent.
  • Thickener : Thickener can be used to provide good rheology formulations which reduces splashing and maintains good pourability.

Manual Dishwashing Detergents

  • Surfactant : Cleansing agent reduces the surface tension between two phases, act as detergent.
  • Thickener : Thickener can be used to provide good rheology formulations which reduces splashing and maintains good portability.
  • Moisturizer : Functional additive for hand moisturization.